The new 'wonder' potion is called Idebenol (pronounced e-deb-in-all), from prestige skin cream developer Sovage Dermatologic Laboratories. But why are cosmetic 'insiders' betting that Idebenol will not only make you look years younger but will breathe new life into a maturing (some would say 'stagnant') cosmetic industry? Well, it's surely not Idebenol's less-than-spectacular (some would say rather plain) pale green and white packaging. Nor is it the fact that Idebenol touts itself as a 'Facial Anti-Oxidant.' Let's be real; anti-oxidants are nothing new. So why is everyone so excited? The reason everybody is so excited about Idebenol is that it can virtually reverse the hands of time. I know, 'reverse the hands of time' sounds a wee bit trite, but here are five juicy little facts that will get you off your butt and running to your favorite cosmetic counter:
FACT: A 32% reduction in the appearance of fine lines, wrinkles and crow's feet after one month, increasing to a 57% reduction in the appearance of fine lines, wrinkles and crow's feet in just 3 months
FACT: A 34% improvement in the overall appearance of the skin after one month, increasing to a 45% improvement in just 3 months
FACT: A 33% reduction in wrinkle depth after one month, increasing to a 55% reduction in wrinkle depth in just 3 months
FACT: A 40% rise in skin hydration after one month, increasing to more than 50% in just 3 months
FACT: A 32% increase in skin firming and elasticity in only 14 days
Net Weight: 3.4 oz.